Banner Marketing
TELL YOUR STORY. GROW YOUR BUSINESS. STAND OUT IN THE MARKETPLACE.
How may we help you?
Marketing Consulting
Setting your marketing up for success with online and offline channels.
Branding
A cohesive message - digital and in print that connects with your ideal consumers.
Web Design and SEO
Custom professional design to convert visitors. Search Engine Optimization to boost traffic.
Social Media
Increased engagement and community building on your ideal consumers' platforms.
Photography
Our brand photography style delivers captivating first impressions in print and online.
Videography
Tell your story through the powerful medium of video to quickly engage with your ideal customers.
You have a rich, deep story to tell. Your "ideal audience" (folks that buy what you provide) has a story. Here's the important part - they are looking to connect their story with yours.
We are storytellers - able to tell your story in a way that creates a trusted connection to your ideal audience so that they buy what you're selling.
We transform brands. Let's GO!
Our Process
We've created a 4-step process to create and promote your brand story.
You have a POWERFUL story to tell.
There is a WHO looking for your story. Our Storytelling Process is a unique experience as no two businesses are the same. Before we can tell your story, we find out what makes you different than your competition and how your company can best position its brand in the marketplace.
Visit & Meet - Getting to know key individuals, finding the heart and heartbeat within your organization that connects the consumer (WHO) to you.
Research - Understand what you do that makes you money, your passions, and what you're proud of.
This part of the process may include creating several "starter" videos that tell your story (to be used on social media outlets and website.) It may also include photography, where we visually capture your key employees, your product/s, your service/s, to build on the foundation of your story.
We identify who your ideal customers are and determine short and long term goals for reaching them.
Knowing precisely WHO we are talking to as we tell your story leads on to understanding your ideal customers. That understanding enables your story to be shared with them at their heart level - opening them up to use all of their senses and creating a long-lasting impression.
We all have a sight response, an emotional response and a smell response to our consumer experiences. These all create lasting memories for future purchase decisions helping put you at top-of-mind when your WHO is ready to buy.
This is where we'll determine the avenues for reaching your ideal customer. This will include considering the following (and more as we discuss):
• Social media, blogging, podcasts, videos. website, landing pages, and Search Engine Optimization.
• Publications, print, or online advertising.
• Sharing community connection ideas, if applicable.
The result is a Brand Story that connects your ideal audience's story to yours, building excitement about your story and brand, while creating faithful customers who come back year after year.
This part of the process contains your brand's assessment, and that covers:
Logo - Ensuring your logo is a powerful image of your brand story.
Text & Context - Writing your story to keep your brand message cohesive and connecting it in everything you do because consistency across channels is essential.
Photos - Looking through old ones, taking new photos, and using the powerful medium of imagery to create an emotional response to your story.
Video - Discussion on how video will help you tell your story.
Print - Assessing the need for print material.
This is the fun part! With your input, we create a plan to reach your long-term goals. Pulling all the pieces together we start telling your story from purchase to end-user satisfaction.
We connect you to your audience in a variety of ways:
Website - Custom, professional website design. Fresh images, text, context, linking your story to your ideal customer's story.
Social Media - Sharing your story and brand messaging on the social media outlets that your ideal audience actually use, increasing impact and engagement.
Print - Evaluating if you need upgraded/new business cards, brochures, mailings, etc.
Publications - There may be publications that fit your story and audience. If so, we provide Ad placement recommendations.
Video - Video combined with your story is like kerosene on a fire so we'll turn up the heat by creating visuals that educate, entertain, inform and also share your story.
A great brand story touches hearts and supercharges consumer loyalty.
Meet Our Team
Lori Kawulok
Lead Creative
My overall passion is helping organizations with their most expensive asset, their employees; and their most valuable asset, their business strategies and messaging.
● Tackling business and brand strategies
● Training teams to think like leaders
● Crafting & telling your brand story through today’s marketing mediums.
Fran Jeanes
Designer/Photographer
My joy is transforming a brand through digital marketing, design and photography to authentically highlight that brand as the one to engage with, and choose, in the marketplace.
● Brand wordsmith
● Brand visual artist
● Multi-platform marketing and promotions
Sam Middleton
Branding/Social Media Expert
I am passionate about the written word... authentic, organic expression that effects change and influences feelings and emotions. It is my continued endeavor to ignite a sense of community through the common elements of Faith, Family and Heritage - 'cause that’s what life is all about.
● Storyteller and writer
● Social Media & brand growth through Social Media mediums.
Diamelen Partridge
Videographer
If a picture is worth a thousand words, telling your business story through video puts a creative exclamation point on your brand! I love to help others shine. As a maker, creator, dreamer, I love delivering an integrated experience and creative elements that engage and move for memorable impact.
● Video storytelling
● Product video and print sesh layout, design and implementation
● Creating environments and events
Start a conversation!
Connect with us by calling 704.579.1518 or filling out this form.
Let him lead me to the banquet hall, and let his banner over me be love.
Song of Solomon 2:4
Passionately crafting and communicating stories that increase engagement and sales.
© Copyright 2020 Banner Marketing. All rights Reserved.